Over de functie
For our client in Schiphol-Rijk, well accessible from the Amsterdam area, we are looking for a fulltime Customer Engagement Lead. Our client is a world wide known brand in the motor industry and has it's European Headquarter in Schiphol. The Customer Engagement Lead is responsible to lead the development, execution, and success of digital engagement across multiple channels and touch points determined by CRM system and Mobile applications on an European level.
- Plan and deliver CRM strategies across the company on an European level encouraging customer engagement, retention and loyalty;
- Make sure captures all required information at key points in the customer life cycle;
- Check and improve all the processes linked to the customer touch points;
- Secure proper roll-out of the CRM program in all branches in time with a high adoption rate at country level;
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability;
- Ensure the database is segmented effectively for targeted marketing activities;
- Develop testing strategies for all CRM aspects to ensure the most effective approach for the brand and its products;
- Update the CSI initiative throughout the CRM program and customer touch points;
- Integrate the CRM initiatives with the DMS, aligning efforts with the YME IS Department;
- Secure engagement in all touchpoints including Mobile Applications and corporate websites;
- Lead the Customer Engagement Team;
- Secure future road-map of mobile applications;
- Lead the transition from known customers to connected customers with IoT program.
Profile of the suitable candidate:
- Bachelor or Master’s degree in Economics, Management, Marketing or Business;
- 4-6 years of experience in a similar function;
- Excellent numerical and analytical skills;
- Experience with CRM programs preferably Salesforce CRM;
- Excellent communication and social skills in an international environment;
- Excellent knowledge of the English language, both spoken and in writing
Mastering other European languages is an advantage.
Over het bedrijf
Our client is a world wide known brand in the motor industry.